How to use Social Media to Expand Your Business

Social Media has been around for a long time, but still remains a mystery to some people. This guide will try to answer all the questions and provide a basic understanding of how to use social media. Social Media marketing has become one of the most powerful marketing tools in the recent years. That is because it represents a cost-effective and high ROI solution for many businesses. It has become easier than ever to reach out to customers and prospects all around the world, thanks to this digital medium.

Social media is any form of technology that involves the users in the creation and sharing of content to an online public or semi-public network. It is most commonly associated with sites such as Facebook, Instagram, Twitter, YouTube, etc. The possibilities are endless!

In order to use social media you need an internet connection and a computer or cell phone with internet access. You also need wifi if you are going off-line. Next you need a device that allows you to create content (iPad, laptop) which can then be shared on your social media account. How can a social network be used?As stated in the introduction, social networks can be used for many different things such as: to help connect with old friends, to stay in touch with family, to meet new people and friends, to share pictures and personal information publicly or privately.

Creating an account on social media is an easy task. But being a successful brand on that platform, is not so easy. There are many strategies that you can adopt to increase your social media presence and promote your business online.

You can start by creating every type of content imaginable – from photos, to videos, infographics, polls or quizzes and more – with small or large budgets. You can post them across all channels (Facebook, Instagram, Twitter, LinkedIn) or just a few of them. You can create the content the audience wants, then distribute it to maximize reach and engagement on multiple platforms. A good example might be this infographic by Highsnobiety showing how sneakers are made today versus in last year.

Did you know that 52% of adult Internet users are on multiple social networking websites? There's no question that this is the social media age, but if you haven't considered how social media can help expand your business network, you should. After all, almost anyone on social media could be your next business connection or partner.