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What is Inbound Marketing? Infographics
61% cheaper per lead than traditional outbound marketing
Inbound marketing is a marketing technique that uses the inbound flow of traffic to create more conversions and generate more leads. This technique relies on attracting potential customers to your site instead of paying for ads or participating in social media. Inbound marketing helps you build quality relationships with your audience by providing them with interesting and valuable content.
This form of marketing focuses on attracting qualified prospects by providing value through content and building trust, instead of interrupting consumers with unwanted messages about products or services. It was introduced by HubSpot founder, Brian Halligan back in 2004 when it was first coined as "inbound" marketing. The goal is to prevent customers from ever having to reach out for help or leaving the website without being turned into a lead.
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