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A Guide to Social Media Customer Care
We are living in the age where customer care has gone digital. Customers no longer wait for a phone call or e-mail to get their queries addressed. They like to connect with brands on social media channels and get the issue resolved there itself.
Social media is one of the powerful tools that can help you create meaningful relationships with your customers and engage them at a personal level.
A lot of companies have started using automation platforms to manage their customer care requirements on social media channels. Automation platforms can handle some day-to-day tasks like responding to company mentions and customer feedback, publishing content, sending notifications etc.
Social media is a dynamic channel, which can be accessed by anyone from anywhere in any time zone. Due to this reason, it is important for the customer care.
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