Click Fraud: How much of your audience is fake?

Click fraud is the act of manipulating online advertising networks through clicking on advertisements for the purpose of artificially generating commissions or otherwise generating profit.

Click fraud is common in the world of online advertising. Click fraud occurs when a person clicks on an advert and then quickly clicks off of it. This is done to inflate a company's advertising bill.

The companies that are being targeted have no way of knowing whether the clickers are real people or fake accounts created by bots. It is really hard for them to know what kind of budget they should allocate to their marketing campaigns because they can't always trust their numbers.

There's for generating click fraud and brokers who sell it. Some companies pay for it intentionally, some accidentally, and some prefer not to ask. can also commit click fraud by on paid ads. This can be or research. Either way, if cost per click is high this can be a huge problem.