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How to Better Spend Your Social Media Marketing Budget
One of the greatest advantages of Social Media Marketing is that it’s not as costly as traditional marketing. This is because it harnesses the power of word-of-mouth advertising, which is more cost effective than conventional advertising.
Social media marketing is a great way for small businesses to establish a presence in a market and generate leads at low cost.
The best part about social media marketing is that anyone can do it and there are no ongoing costs other than your time and effort.
According to The CMO Survey, the majority of marketers say social media is a major expense in their marketing budgets. Furthermore, companies are increasing their social marketing budgets.
The survey says marketers will increase their social media spend by 90% in the next 5 years. With that in mind, 86% of marketers want to know how to measure their return on investment (ROI) for social media activities.
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